For the next year, we decided to go back to our roots a bit, and instead of letting users mess with each other… we would mess a little more with our users, albeit in a more backhanded way. We presented everyone with a simple game: a button with a 60 second timer that was counting down. You had one choice: either to press the button or to not press it. That’s it. You could only press it once, and once you’d pressed it, there was nothing else left to do. Pushing the button reset the timer, but what happened when the timer hit zero? No one knew. Thus, the next great Reddit War began.

For weeks, Redditors found themselves dividing into factions, and subfactions, depending on how much time was on the timer when they pressed the button. There was even a whole group of proud Non-Pressers who fought against temptation. By the end (which didn’t come until June, yes Redditors kept pushing the button that long), there were over 1 million presses of the button, and when the timer hit zero for the last time… nothing happened. But Reddit was forever changed, and some groups are still active to this day, ferreting out the secrets of Reddit (we see you, r/AprilKnights).