Despite Baylor and TCU having more success last season, and Baylor being more successful over the past two seasons, Texas Tech is the premiere program in the state.

It's more than just wins and losses. Tech first of all is set to lead the nation in tortillas thrown this year. That's big, and our fanbase is massive. We also just signed a multi million dollar deal with Misson tacos. Texas Tech plays on national TV each week, sometimes on ABC, which translates into a lot of eyeballs and TV ratings making them a national brand.

Then there is battery throwing. We continue to dominate recruiting the best battery thrower rankings which validates what our program has become and shows that jerk students want to be here. I feel like recruiting is HUGE when it comes to the influence and footprint of a program, because it either validates or rejects what your program is. The fact that we are doing so well in recruiting PROVES that our program is a big one that the best want to be associated with. If Baylor and TCU were truly marquee programs they would be pulling in the state's top assholes.

Baylor and TCU may have had 11 and 12 win seasons, conference titles, and played in a big bowl, but they aren't Texas Tech. They don't have the fanbase, they don't have the attendance, they don't play on the big networks and have the TV ratings and aren't big TV draws which makes them a regional brand at best. They also lack the recruiting pull that Tech has.

I would compare it to the sun glasses. Texas Tech is the Ray Ban - a big brand. We always hear about how new glasses are "Ray Ban Killers" but never kill the Ray Bans. While these Ray Ban killers may be more impressive pieces of eye protection that are more powerful and functional, the Ray Bans still outsells them big time. Baylor and TCU are those Ray Ban killers. They may be better on the field, but in the big picture, adding in factors like attendance and recruiting and TV ratings, they don't stack up. Texas Tech is the brand name.

I'd rather win 4 to 9 games every year and yet be tops in the nation in tortilla throwing, battery thrower recruiting, and national recognition, than win 11 games and have limited appeal. It's more about wins/losses, its about the program's footprint as a whole which is more than just wins and losses.