PCPartPicker part list / Price breakdown by merchant
Went for a red/black build because it's easier and that red h440 is gorgeous. Also went with this 4k monitor because it's basically just as much as a 1440p one. Went with the 295x2 because it's about the same if not cheaper than 970's but better at 4k. Powerful enough psu to add a 2nd 295x2 or just go with a 290X, but I reckon the 295x2 will come down a bit soon and crossfire 295x2 do destroy 4k even (in games which can scale with extra cards).