I can tell you now are marketing is run by a bunch of damn clowns. I work for one and have seen the 38 page document for Redberry/Burger King's plans for 2021.
All Dressed Nuggets are purely to bring in younger people. Because apparently fast food giants didn't learn from the 80s and 90s and causing an obesity epidemic among multiple generations of young people.
Blueberry Pies were added because apparently that's a Canadian thing? I've been a Canadian my whole life and never heard that gem.
Expanding King Meal Deals so more fat shits can get more shit food for less
Make mobile ordering the primary means of customer interaction with the store (maybe one of the better changes).
Rebrand - AKA Revert the entire branding, logos, uniforms to the 90s version.
Also at my restraurant they recently rolled out a new POS that removed screens used by expediters to fulfill orders, and we now use fucking receipts. We went from being able to work on 8 orders at a time to one.
Burger King is currently fast tracking itself to the fucking bottom because whoever runs marketing and comes up with the business plan is absolutely clueless. The last like 10 promotional items we've had have been fucking disgusting, even our Chicken Parm was an objectively shitter version of when we had it previously. Burger King is a trash fire, and as an employee I actively discourage anybody from buying from them.
They don't let us have breaks. They don't stock our first aid kit. They understaff us. They almost always fuck up our paycheckes. I've worked alot of crappy places, but I've never seen an employer care so damn little about labour laws as Burger King/Redberry.
Please, don't buy their all dressed nuggets. In fact stop coming and go spend your money somewhere they treat their workers like humans and don't serve week old stale buns and yellow/browning lettuce they keep changing the date stickers on to save money.