Amazon shoppers misled by 'bundled' star-ratings and reviews - Guardian study finds inferior items appear highly praised, making ratings worthless

This is a huge problem. I've noticed that multiple versions of the same book have their reviews grouped together. This is very problematic for classics, which might have versions published by different publishers. It gets even worse when a classic is in multiple editions or comes in abridged versions, or when a book was originally in a foreign language but comes in different translations. Reviews should be attached to ASINs, and by default, only those reviews should be seen. For those who want more reviews, they could include the option of seeing reviews for items with the same title or description, linking each of these reviews to its correct ASIN.

/r/technology Thread Link - theguardian.com