'they just put it all online'

I had to suck craftsmen cock to market a tool under their brand name, or get it stolen by selling it through 'Sears'. Buzz off, you wouldn't know innovation if it hit you in the face. I can without discrimination, or buying off a buyer, or providing blow for shelf space, get my product distributed nation wide with 1 day shipping. If you think sears pioneered this stuff, you might think someone else INNOVATED it in such a way to offer it to anyone. meh its on the internet now, no innovation sounds like someone complaining about internet on airplanes not being fast enough. Not innovative enough for me.

They are selling all those products TO ME or you as a service through cost reduction or actually directly marketing or selling our own wares.