Imagine this game blowing up, causing ripples across the world, sending huge corporation in disarray.
The game becomes trending worldwide, motivating e-celebrities into playing it, then they would offer to help maintain the game through their revenues, thus making the game more fun and have it evolve even further, usher a new movement to de-throne the usurpers and pave way to a new promise land of FUN games without DLCS and Micro-transactions, but it wouldn't last long as games needs more than just philanthropic funding, then the people will be forced to find a balance and an understanding with huge corporation, leading us to a world where games are pay-to-play with a 70$ price tag containing all of the content making gaming world reach its final form:
FUN and WHOLE for the players and a profitable market for businesses.