Realistically though it's not. It's firmly upper-middle class but you're far from 'rich'. After tax you get half that. So straight away you're down to 200k.

My old man makes 300k and growing up in that I can tell you we are not by any stretch of the imagination 'rich'. No multi million dollar houses. No Ferraris or C63s. Got dropped off at school in a Volvo from the 80s until early 2000s.

People think 400k is alot because people earning that kind of money often leverage themselves to the hilt and live a lifestyle as if they were earning twice that. Funded by loans and credit, it appears as if they're super wealthy but they're really in a life of debt.

My family has none of those flash things, just a nice normal house, but we do have no debt, some investment properties and shares and financial security. That's all that kind of money affords. Certainly nothing people would mistake you being rich for.

Also the yacht in the photo is probably in the 25-30m range. It's absolute theatre to put that on with people making less than 500k. People worth hundreds of millions only spend 5m on a yacht.