This was here in Australia but Kraft ran a competition to name a new variation of Vegemite... here's what happened.

"On 13 June 2009, Kraft released a new version of Vegemite. The formula combines Vegemite and Kraft cream cheese, spreads more easily and has a considerably less salty and milder taste than the original. To coincide with the release of the new recipe, Kraft ran a competition to give the new flavour a name.[35] The new name was announced during the broadcast of the 2009 AFL Grand Final as iSnack 2.0. The name was chosen by a panel of marketing and communication experts to appeal to a younger market, capitalising on the popularity of Apple's iPod and iPhone.[36][37] The choice immediately drew universal criticism and ridicule within Australia. Within days, opinion columns and social networking sites were flooded with derision and vitriol,[38] and after only four days, Kraft released plans to abandon the iSnack name, admitting that it may have been a mistake."

That jar of iSnack 2.0 is probably a collectors item now lol