I'm a lawyer. I emailed Eric on Monday expressing concern about the sweepstakes. I encouraged Eric, if he had not done so already, to run the sweepstakes by a lawyer.
I'm no expert in lottery laws; I'm not barred in California; I'm not giving legal advice. But when I read the Sweepstakes page, the "lawyer bells" went off in my head.
Specifically, I am concerned that people can enter multiple times with PucaPoints (paying consideration) but only one time via the free method (Twitter).
I spent 30 minutes on Google. So I didn't delve into the statutes. Just browsed a law review article that had this to say about the "equal dignity" rule:
"A second concept of Equal Dignity is that non-paying participants should not face greater odds or obstacles to winning the prizes than paying participants face. For example, a person who enters by paying cannot get a disproportionate number of entries compared to non-paying entries."
There's a decent chance California follows this rule, but I'm not inclined to spend a day researching the issue:
"[S]olicitation materials . . . cannot represent that an entry not accompanied by an order will have a reduced chance of winning."
http://www.dca.ca.gov/publications/legal_guides/u-3.shtml (also discussing criminal and civil penalties)
From PucaTrade's description of the sweepstakes, it appears to say that free entrants (Twitter) have a reduced chance of winning compared to paying entrants (PucaPoints) because paying entrants can enter multiple times, but Twitter entrants can only enter one time.