This is the thing i was talking about. Theres this thing a i call "woke capitalism". Businesses figured that its better to sell to the woke group. Offending the other group will entice the woke group to support the businesses. More and more businesses are shifting to this "feel good" consumerism.

If these businesses support the narrative theyll be in the good side and recieve little to no scrutiny about their dirty practices like low salary, bad working conditions, pollution etc.

This is theres so many marketing words being used today like: green, sustainable, recyclable, healthy, organic, low carbon, etc.. and now words like "fully vaxxed" are now the preferable group.