I also want to point out that the viewing public doesn’t really understand ratings, as a whole.

https://www.google.com/amp/s/jalopnik.com/how-tv-ratings-work-1795820157/amp

They are an estimate based on a representative, small sample size that is extrapolated to the viewing public as a whole. The people in the sample have to physically have a Nielsen box in their tv. Not sure how many millennials have this, but i’m Guessing not many. The Nielsen ratings are supposed to capture this, but for many years they didn’t. Now they offer some “out of home viewing” metric that tries to capture all the people watching at bars/streaming etc.

And there also is confusion with what the ratings mean. When they report a number, it’s the average that watched per minute, not how many people tuned in. I feel like people see “views” online and assume that number is equivalent to the tv shows, but it’s not. You have to take those total views and then divide by the time shown. Even then, digital advertising is based on different metrics from tv advertising from what I gather.

The best thing would be to have tv’s already equipped with Nielsen boxes but that would never fly due to privacy concerns. So, we keep on with the same flawed Ratings system.