Hey, an email we made!

I used to work for the agency that created and sent this email out on behalf of Xbox LIVE Rewards. This was a particularly hectic and wild project (among the many others we worked on.) I always knew these emails would be hit or miss. We went through a lot of different options when it came to those statistical "equivalencies", I believe there were about 40 options total and we got just a few signed off on.

I've worked on a lot of different different projects for XLR on the agency side. I was one of the only real "gamers" on the staff, so I was aware of what would work and what wouldn't. I wasn't a huge fan of these emails, but we did give out a lot of good prizes for the 10th anniversary, including that extremely rare 10th anniversary console to a lucky few. Not sure how much else I can divulge when it comes to XLR. Just know that there are a lot of passionate people trying their best to reward you guys all the time. I mean we gave away a limited edition Call of Duty Jeep Wrangler once.