idk what ben is exactly trying to argue, but there's a difference between creating the most efficient style of play vs the most "entertaining" style of play.
you can't blame someone for a strategy that helps them win. just like you can't blame pop for hack-a-shaqing.
the game is played differently now that players have gotten really good at shooting 3s (and the NBA changing the rules that encourages more 3 point attempts). there are less ways of wining, styles, types of shots of taken, etc.
but who's to say that less variety is more fun. 3 pointers and an open court are very entertaining. the NBA is more popular than ever (not just due to style of play though).