We understand TLGs issue with leaks and will amend our policies accordingly. I think we're mostly ticked off by reddits attitude - we wish they made aware earlier instead of threatening to shut down the sub, claiming months of reports and issues that we were never told of.

Reading the comments here it seems not all mods understand the issue TLG has with leaks ;-) However, seeing the policy changed does make me a happy subscriber.

I am surprised by Reddit not notifying you sooner. They requests copyright holders to go via them, and I assumed (that's how they did it on a sub I used to moderate) they forward every claim to the main moderator. The only thing I can think of is (a lot of-) these were also reported via the report button and ignored for some time by the mod team.

but my loyalty is ]- ... -[ not the brand

Frankly, neither is mine and nor do I think it matters. I'd feel the same way if this was Playmobill (a product / company I can say I genuinely don't care for) or a one person operation selling figurines on Ebay. Having been on the receiving end of this type of "harmless theft" I know how shit it is to have your creative work "borrowed" (and the harm it can do to a business).