It all depends on how you point it out, I guess. While I totally agree that meat consumption contributes to greenhouse gases and has terrible environmental impact I find it best not to make it my goal in life to shame and guilt others. That's what makes people hate vegan and vegetarians, and it serves no purpose.

I think supporting these new products, making them mainstream and going to establishments that offer fantastic food that happens to be meat-free is the way to go. People could certainly start thinking another way about their food, and parents/ meal makers could offer a meatless dish a number of times a week instead of mindlessly cooking up a meat.