It's complicated. People will never freely admit that they enjoy the chance of sneaking to the head of a line. It's that essence of being in line in the supermarket and a new cash opens up. Civility goes out the window and it's every person for themself to snag that express trip out the exit. Nobody pauses to patiently say "you were ahead of me, you deserve go first", it's this widely accepted "snooze you lose" type scenario.

Don't get me wrong. I'm all for a fairer system even if it means getting in a long queue that doesn't improve scarcity problems at all. I'd prefer the peace of mind not having to constantly check, even though in all likelihood I'd probably still be waiting for a PS5 even though I'm one who managed to win that checkout lottery. I think there's a lot of people out there who aren't patient and say they'd embrace something like this even though they wouldn't actually.

The other reality is that stores love you coming back every day even with the occasional DDoS. They want to advertise to people, they want to draw in people who might usually shop elsewhere and try to entice them with other things. If you could just place your order on your go to shop and wait 6 months for an email, it's not necessarily a win for them. Streamlined processes may make the shopping experience better overall, but sometimes stores intentionally make it less easy to make you look around.