This is such bs. Let me speak to your marketing rep and I can legitimately provide a financially and economically sensible reason as to why bundles should replace lucky draws and crates entirely.

The current reason as to why many people do not purchase bundles/lucky draws is because they are purely based on luck, and the chances of you actually getting something you want costs an absurd amount of money, more than enough to buy other COD games like Modern Warfare, PLUS bundles and content in there. Even if you spend over a hundred dollars, there may still be items you are missing. That luck factor alone is why people are not willing to purchase crates. Combined with the cost? $20 to roll crates 10 times with only one guaranteed epic item? Not worth it.

Lucky draws are essentially the same thing, except getting the legendary weapon before the last spin is probably as rare as getting struck by lightning. So to spin it all 10 times costs around $125, which is insane.

Lucky draws and crates only appeal to the absurdly rich or the financially unintelligent. If you were to release items in bundles of $20, $30, or even $50, with great items and everything guaranteed to the user, your sales will go up a lot.

It’s more about the accessibility to the player base, not the price you set.