About 25 years ago, I was delivering advo. Some genius decided a coupon book would be a great addition inside the advo. The little book was about the size of a pocket bible. Delivering at a 1200 occupant apartment buildings, and those little bastards kept on falling to the ground. After I picked up about the 20th little booklet, I said screw this, if it hit the fucking ground , I don't give a shit anymore. All carriers got together the next day and gave our supervisor an earful. Supervisor actually agreed with our plan, if it hit the ground, screw it, leave it there. After 4 weeks of this little piece of garbage littering the whole neighborhood, they finally got rid of them.