This is such a shitty thing to do, and serves no purpose. There is no benefit to him killing you, and only accomplishes wasting your time. The whole "red is dead" mentality is pretty stupid to me.

If you're attacking people who have no hope of fighting you, landing a hit at all, or even getting a shot off, then you're a sad loser.

I've been attacked numerous times while questing. Not a single time has it been 1v1 of comparable levels. Not once. It's always at least 2v1 with a level on me, and I've won several of those. When it's 5v1 with at least one person who's significantly higher level than the zone, then it's just a group of sad pathetic people.