On this background, they find empirical evidence of ever-steeper gradients and shorter bursts of collective attention given to each cultural item. The paper uses a model for this attention economy to suggest that the accelerating vicissitudes of popular content are driven by increasing production and consumption of content, and therefore are not intrinsic to social media. This results in a more rapid exhaustion of limited attention resources.

"Our data only supports the claim that our collective attention span is narrowing. Therefore, as a next step, it would be interesting to look into how this affects individuals, since the observed developments may have negative implications for an individual's ability to evaluate the information they consume. Acceleration increases, for example, the pressure on journalists' ability to keep up with an ever-changing news landscape. We hope that more research in this direction will inform the way we design new communication systems, such that information quality does not suffer even when new topics appear at increasing rates."

Your comments and their upvotes simply supports my argument.