You've got to realize that the issues that Sanders speaks about were not widely discussed prior to him running.

People on Reddit knew. People who followed politics knew. Conspiracy people knew. They were issue that never got discussed in the mainstream news.

These include which major industries supported which candidates and how it influenced their work in DC. Wall Street and the federal reserve coming up with ways to screw the middle class. The transfer of wealth to the 1%.

These huge, but not widely spoken about issues, have a great impact on every day life. Whether it be wages being stagnated, bad trade deals that cost people their jobs, or laws further benefiting corporations over the average joe - these issues are all tied together.

These issues were not going to be discussed openly. We were going to get foreign policy, the economy, and social issues- just like we do every year. Rinse and repeat.

But here comes Sanders into the picture who is openly speaking about them. To the average joe, the issues he speaks about are new. They take a bit of work to wrap your head around. "You're telling me that billionares are buying elections?" It's a new issue they never even considered.

There is an problem with not knowing who he is amongst the over 35 crowd. Unless they have a younger person in the house hold that can help explain or expose this person that doesn't follow politics closely, this person will show up to the primary voting for the most familiar name.

As a minority myself, my extended family members are voters who fit the above criteria. They know who Hillary Clinton is because of her husband. They know she's a democrat. They might know who Sanders is, but all they hear about is that he can't win or his plans are unrealistic. So they believe it without looking at it themselves.

I think it's an issue with every race and not just minorities. It's just amplified with minorities because such a small percentage votes.