Just using my eyeballs recently it seems like there has been a shift. BF2, red dead 2, Anthem, are some large recently released games that are on sale.

Some of this may be new business models, companies realizing they're better off slashing the price sooner than later, but I can't recall seeing so many games get so aggressively marked down after a short period of time in my life prior to this. GTA4 didn't go on sale for a couple years I believe (but I lay be misinterpreting this due to the remake).

This is just anecdotal of course but i still found it surprising, especially red dead I expected to be a heavy hitter.

Other titles like Destiny have underwhelmed as well, which is what less to bungie and activision departing I believe. That could be more reflective of games as service via paid content than anything though.