Well, it's just an awkward bike. I'm a cyclist and I focus on Time Trials which use a bike geometry roughly similar to what they're trying to show here. Example TT bike here.

This cycletron bike has very awkward handlebars. They seem to try to mimic bullhorn handlebars (which are not very popular to most cyclists). The geometry of those handlebars look more awkward than a traditional set of bullhorns. I say this because the guy riding the bike both here and on their KS page look like they have really bad form on that bike. Their position is putting too much pressure on the hands which would be painful and uncofmortable for long periods of time. Then the bike has a very aggressive drop (seat to handlebars) which would hurt most peoples backs unless they're used to riding in this position. There is no reference of adjusting the stack (height) of the handlebars to make it a more relaxed ride.

Also I feel like if you are replacing spokes with nothing then you're going to need a lot more weight on the wheel to keep it structurally sound. Weight is bad in cycling and you want to minimize that. On flat ground it doesn't matter so much, but on uphills you'll start feeling the extra weight. And that's just normal weight. The particularly problematic thing with this bike is that the weight is on the wheels which now you have more rotational mass making accelerating require more energy than a lighter wheel. In that example TT bike above the rear wheel is called a 'disc wheel' where it covers the spokes with a disc to make the wheel more aerodynamic. Those wheels are noticeably heavier than a normal wheel, but they are used for time trials where you are not stopping so the aerodynamics is worth the trade off of the additional weight. For this cycletron the wheel is going to slow you down a lot more because based off of everything else I get from this bike because it isn't going to be used for time trials and people are going to be stopping more frequently with this bike given the target audience.

Quite a few other things seem off with the whole thing but those are my initial impressions.

Basically - IDK what they are trying to do. In all honesty it looks like they are not targeting actual cyclists but instead hipsters. You're basically looking at a bike with little customization, poor fitting for most people, and heavier wheels resulting in more energy each time you try to accelerate.