Yep. Democrats seemed to try to appeal to all Latinos as a blanket group.

I feel like they hardly do any outreach or effort to understand Hispanic voters. I recall DNC being surprised how many Latino voters in FL voted for Trump last GE. It wasn’t a shocker to me.

Many Latinos are very fearful of anything even remotely associated with communism, so the constant attack ads of calling democrats commies is very effective, where as in FL I saw virtually no effort in campaigning or advertising here.

I think the DNC is under assumption the can apply the same strategy they used with black voters to have a steady voting voting bloc. DNC assume Latino voters will just vote blue because the other party is racist. However many Latino voters are only 1st or 2nd generation Americans. They don’t have the established colonial slavery history that 5th or 6th generation black-Americans.

So Hispanic-Americans tend to follow similar voting patterns to other immigrant groups like Asian-Americans.

For example 1st Gen Black-Americans who are immigrants from the carribean are more open to voting Republican than the larger black-American vote.

Republicans, at least in the era of Trumpism, don't even really try lol (probably similar reasons to the ideas behind their Southern Strategy), outside of abortion issue, that is.

I think Pre-Trump GOP was starting to make a conscious effort to appeal to Latinos, or more specifically Mexican-American voters, before Trump changed their strategy completely.

Since many Hispanic voters are religious, GOP being prolife is definitely going to them.

While my parents voted for members of both parties growing up too, I honestly can't imagine a person who would vote for Trump would ever vote Democrat again, and vice versa (assuming the GOP sticks with candidates who are there largely to fight the culture wars; no more economic focused candidates like McCains or Bushes)

Very true, as we move towards to more extreme political polarization.