USA Today is owned by Gannett Co. Inc. (GCI) and like the New York Times is a publicly traded newspaper. GCI has seen their stock drop from 17.91 to 11.59 this year and are expected to see a growth rate of negative 5% over the next five years. Zacks Tale of the Tape Aug 2016 reccomendations for Gannett Co. Inc - "One such stock that you may want to consider dropping is Gannett Co., Inc. (GCI - Free Report) , which has witnessed a significant price decline in the past four weeks, and it has seen negative earnings estimate revisions for the current quarter and the current year. A Zacks Rank #4(Sell) further confirms weakness in GCI. A key reason for this move has been the negative trend in earnings estimate revisions. For the full year, we have seen 1 estimate moving down in the past 30 days, compared with no upward revisions. This trend has caused the consensus estimate to trend lower, going from $1.53 a share a month ago to its current level of $1.31. Also, for the current quarter, Gannett has seen 2 downward estimate revisions versus no revisions in the opposite direction, dragging the consensus estimate down to 17 cents a share from 31 cents over the past 30 days. The stock also has seen some pretty dismal trading lately, as the share price has dropped 12.1% in the past month. So it may not be a good decision to keep this stock in your portfolio anymore."
Trump cancelled his subscription to USA Today back in 2012 saying that they had no mojo.