You understand a thunderstorm knocking out power to areas could lower Impacts ratings significantly, percentage wise? That no one tuned into TNA Impact each week just to see The Hardy's is true. The same 300,000 people who watch every week kept on watching and watch now. It's a show using Brother Love as Paul Heyman because his podcast gets more downloads than Impact gets viewers. A lot of the YouTube videos had more viewers than Impact, people only wanted to see the Broken stuff so they youtubed it instead of turning in for the rest of the show. People got acustomed to watching online or in other promotions, which is TNA's fault. Instead of promoting the Hardy's as part of Impact, they tried to get people to watch Impact by chopping up the Hardy videos into interstitials between the average TNA stuff that had been filmed months before.

Then, under Anthem, rather than deal with the act getting over three times more eyes to their newly purchased product than anything else, they try to big time them for a cut of that sweet sweet Indy payday money and give them a different deal to sign than was previously agreed on, and add an unreasonable deadline to it. In business, this is called a Fuck You, Go Away. So the Hardy's did.

Anthem can't make money on the gimmick without the Hardy's and they're maliciously inforcing trademark they don't clearly own without question. And in the end, Broken, woken, or neither, Matt and Jeff can get a retirement run in WWE and retire comfortably as fan favorites and Anthem can try to keep the gimmick alive by trying to sell DVD compilations to the Impact fans that can't use YouTube, for the low low price of damaging their reputation to anyone else that may think twice about signing with them for limited TV exposure