The owner of fixed owns Bonavista coffee company where they today and sell bulk coffee. Of course they're going to make trips to learn about and choose the coffees they sell.

A coffee place that just sells cups of coffee, no, they don't need to do business trips, but a coffee place that roasts, packages, and sells their coffee as a separate entity outside of their coffee shop business? yes. They do need to make business trips. The guy that owns that place isn't some random idiot that decided to open a coffee shop on a whim. Has probably one of the most knowledgeable people about coffee on the island. He had a business model that required him doing business this way.