Duke’s OMCA and OMCP certification course

Hi. I did the course, it was $3k and it was so completely outdated. Thankfully work paid for it and they don’t expect much from me. I far exceed their expectations at the office, but feel if I were in another situation, I would be vastly under qualified.

I passed many of the Duke pre-quizzes only to completely fail the course tests because the info didn’t match up. Also, my experience of their online “help” for course questions, was someone in a foreign country giving you the vaguest answer. Might as well have no help. Their online video platform was incredibly buggy too.

I also researched the OMCP and their site is not what I would expect, they don’t have a lot of followers on their social media (60 likes on Facebook??Might as well shut the page down at that point), they don’t send out emails (I’m a subscriber and I rarely, and I mean rarely get an email)...so in short, they don’t practice what they preach IMO.

I did a search on LinkedIn to see how many people had the certification and it wasn’t many. I also noticed many of their figureheads don’t have a decent following, aside from Avinash Kaushik.

If I had to do it all again, a better option would be doing this:

Facebook blueprint Social Media Examiner training Google analytics certification, and follow Avinash Kaushik MOZ SEO courses or the equivalent And read top content marketing books

Digital marketing changes way too fast and you need to piece out your training. Social media moves and morphs every few months. I feel that you are better off sticking to targeting leaders/trainers/specialists in their respective areas of expertise rather than one entity to encompass it all. No one course can keep tabs on all that. You have to piece it out yourself.

Having the Duke certification looks good. It does. But I was really expecting more tbh.

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