E3 is Irrelevant and That's Okay - We Need to Go with the Obvious Alternative Route

Nah nephew, you're off on this one. E3 will always be relevant. As long as you show up with the good stuff, the audience you can reach and the hype you can generate is immeasurable. Sony sold 100 Million PS4s on the back of E3 2013, Nintendo charged back to dominance while using E3 as a big ally, Xbox has always used E3 in a massive way. The Xbox One era has been underwhelming no doubt, but thats not E3's fault. When they come stomping in with 47 game announcements & new consoles this June, you'll see how valuable E3 still is. Could E3 be irrelevant? Sure, but game press conferences will never be, and E3 just happens to provide a good platform to have one.

/r/xboxone Thread