I own stock in the company and have written articles on them. Video games have really thin margins and consumers are, frankly, increasingly cheap and less likely to spend a large sum up front than several smaller sums over the course of time (they found out the same thing w/DVD box sets, hence half seasons).

Something no one wants to hear - the price of games is too cheap. Either the cost of games would have to be raised or the nickel and diming goes on where you deploy what used to be in-game content as dlc. Video game consumers are fairly cost-conscious. I'm sure someone over there has done a marginal cost analysis. They'd sell fewer units at a higher sticker pricepoint, so they raise the pricepoint discreetly through DLC.

No really, even before factoring in inflation the cost of games has gone down since the SNES era ($69.99-$79.99 wasn't uncommon then). The last major price hike - from 49.99 to 59.99 was years ago. NES games cost 49.99 25+ years ago.

DLC is not going away because it's a soft price increase.