In places like supervalu they can be tied to one in the same especially in bakery, deli and butchery divisions. The whole point is they arent fixed costs, delivering more to stores and pushing more stock through their supply chain is an exponential cost. They have only so many trucks, to get more trucks requires either the investment in more trucks now and be overburdend later with a massive fleet, or use third parties now who have higher rates the more supply you push through them. This isnt also some normal market conditions where ireland is just having some solitary demand spike.....this is a gloabl pandemic reducing the number of supply vessels on the seas, container capacity and production facilities for retail goods across the world

Yea usually there is a delay, in normal times, when a store or a group is conisdering the balance of loss leaders and margin gainers, with deal placements to maximise dynamic interest blah blah, but we arent, we are in a completely different situation and across the board they arent going to fuck around with margins.

To the point that i know that one of the groups has taken full control of all gloves, sanitisers masks etc supply into store and are allotting so as to not waste margin on the exponential increase in costs of them