I've been thinking about this a lot lately. In my campaign whose various threads are being wrapped up now, the PCs have decided to engage in a lot of the bigger picture political dynamics in addition to the heroic feats/adventuring stuff (with some overlap between those two general spheres). I'll leave it up to my players about what "moves" their characters would make and roles they may take upon themselves, and it will certainly inform the developments of the campaign I plan on running set within a few years following the events of the current campaign. Some may want to take up leadership roles within factions, others may want to focus on their "craft" (whether that's researching spells or making items or whatever), and others may want to dedicate to a specific cause or start an organization for that cause. I plan on letting them giving them that wiggle room, and given the range of PCs and different personalities at the table, I'm pretty sure we'll end up with an intriguing range of "rewards."