I think that the majority of what was discussed during this episode in relation to learning involved memory and pretty much the kinds of things involved in recalling information. Recall is obviously essential especially as far as being a student goes but I don't think learning is just about recall, etc. Cramming to recall information, is as the evidence presented in this episode demonstrates a pretty useless strategy. However, I reread things I like or am interested in. In my case there are a dozen or so books that I have read which have had an enormous, world altering impact on my life. I would say that rereading them from time to time has only furthered their effect on my world view, led me to other things and that you probably could say that this is also a type of learning. I am convinced to the point of my need to adopt better evidence based learning strategies to do well in things like uni exams or grapple with some concepts like the ones presented in this course but I am not convinced beyond that. I am unsure what it means to learn except that it is probably more than recalling information or expertise. What is there really that doesn't involve learning? I am not sure to what extent recall and expertise is always relevant. What about something like friendship? Does that involve learning? What does an expert at friendship look like? What about failure?
Recently on a holiday in Sydney I experienced a great deal of fluency about how to get where I was going based on my reading and memorizing of the street directory. It was another story however whilst driving and being unable to look at the map in busy traffic. Having to rely on my memory I inevitably I got lost. (I know I should get a GPS). 
I am not an advertising executive and have no real idea of what they know or don't know. My sense of what they are about is something like: always seek some sort of an advantage in the way that potential customers might respond to a particular product by the way it is presented. If that is even half right then I have no doubt that they exploit any means available including phenomenon such as fluency and cognitive ease. I don't think I will ever be immune to the effects of these processes. Even if it were possible to be on your guard against one tricky campaign, today's world is one of saturation from all sides by the campaigns of a thousand advertising think tanks. This course has made me think that it's a cognitive jungle out there (or in here?).