Err, here we go. Perfect example of companies piggy backing off of the "Blockchain" buzzword to give itself appeal. There are already existing solutions available in the market, they should just use that instead of creating a "yet another" platform that could may well end up a scam or DOA.

You know what they'll do next - coordinate an ICO to get those poor schmucks to "invest" on something that's very likely a DOA project. The project manager(s) get away with millions with 0 repercussions so what do they care.

Also, they're creating (or better yet, deploying) a smart contract, not "creating a blockchain" which implies creating a network of validators that accumulate history of transactions to make up a chained ledger. Two entirely different terms. I would be more worried if they are planning to create a new blockchain, that's a massive waste of energy just to track and authenticate one company's plonks.