FACEBOOK AD QUESTION

You said you’re duplicating your 2.0 ROAS ads to higher budgets, what’s your break-even ROAS? ROAS will typically drop as you increase budget and scaling vertically on a 2.0 ROAS doesn’t give you much room if your break-even is something like 1.8 or 1.6. You should work on increasing your ROAS. Troubleshoot where people are dropping off. Do you have a lot of VCs and no A2C? Then your offer on your product page probably isn’t good enough. Are you getting a high CPC? Then your FB ad isn’t driving people to click the Call to Action. It’s just a funnel and you need to figure out where people are dropping off. If everything looks good, then maybe try looking for more profitable audiences and try out some LookAlikes if you have enough 95% VV or VCs. I personally wouldn’t try scaling a 2.0 ROAS asset very high, especially if it’s already close to your break-even ROAS.

/r/dropship Thread