I agree that audience is out there but it's not a big percentage of his viewerbase. Most of the regulars I see in his chat spam the mute sound emoji whenever he goes on rants and cringe whenever he acts too competitive.
There's a lot of variables to why he gets views but I don't think his fanbase perceiving him as alpha or tough is one of them. For example this is the kind of stuff that his viewers always post on his subreddit.
https://old.reddit.com/r/xqcow/comments/lcupja/xqcow_body_structure/
https://old.reddit.com/r/xqcow/comments/l8jc9r/perspective_is_very_important/
https://old.reddit.com/r/xqcow/comments/lei3k4/real_feelsgoodman_clap/