A scroll through the Nike big and tall men had nary a curve in sight. The plus sized women had various curves in every photo.

On the other hand, LL. Bean is showing off their stuff on fit models and those with dad bods. It was actually quite helpful when shopping this season. Not all the tops had both, but most did.

Looking further: Kohl's has big models for their male plus sizes, as does a good bit of JC Penney. I do admit that at a glance, Old Navy, Target, and Macy's are lacking, but only two of the seven stores did better for plus sized women vs plus sized men (Macy's had almost none and Nike was the worst offender). The rest either seemed to celebrate or ignore big people equally between the sexes.