I think it's a risk vs. reward situation. What are the odds a single person is going to sue the company for false advertising? Not likely. What are the odds they'll spearhead a class action lawsuit with the rest of the people who bought the $200 edition? Not likely. Suing is expensive and false advertising cases rarely work out to being worth more than a refund. Probably, in this case, a partial refund for the value of a canvas bag. So. Dollars per person. The phrase "So sue me" comes to mind. The flippant response has been around forever, and it seems like it fits here. However, there have been multiple complaints and multiple responses for varying sources, so it's probably not fake.