I don't think that is what they are talking about. More like how the Forbes used to be a magazine with real reporters and columnists that were famous hedge fund managers and economists. Now Forbes.com are crowded sourced articles from a bunch of nobodies who get paid next to nothing and only do it to steer business to their real source of income. Like how most of the articles of HP are written by unknown bloggers, who are unpaid, and do it to get exposure to their businesses or blogs outside of HP. There are other investment sites that do this as well, such as Motley Fool or Seeking Alpha, that essentially don't have real journalists and just hack investors writing their articles for next to nothing.