It's fine. We're a consultancy that manages data platforms/IT/Architecture type situations so it functions quite well.

The basics are really quite simple, everyones voice is equal regardless of your standing in the business as the hierarchy is as flat as we can make it. It isn't a case that a Team Lead is above someone, it's a case that we have experience levels.

So an analyst and a senior architect have exactly the same voice, but in work-related matters then the analyst can ask the architect for advice on how to do something. Politically within the company, if the analysts decide to do something differently with pay/holiday/example then they (or an individual) can bring it to the table for a discussion.

We got approached to be bought by a large firm a year ago and we refused, simply because said large firm would compromise our ethics despite making us filthy rich.

Knowing oneself in business ensures you can surround yourself with like minded people to create something where you can do good.

We give a % of revenue to charity as well, we don't have obscene day-rates so we can definitely under-cut much of our competition. Our prioritiy isn't money, that's a by-product. Our priority is to do good work that is ethically unquestionable.