Democracy wins. The pronunciation of an acronym was invented by democracy before he did and democracy said GIF. I'm not gonna take that joke of a reveal as "his words." That seems stupid. He was late. I'm not gonna name my child "Gary" and say "Its pronounced Jerry" 30 years later after 90% of society and everyone already fixated on it. The only people that would actually change up are the Marxists and the Hipsters so I'm not gonna care about the people who use such a joke of a 30 year late reveal as "his words" and then just want to pretend they're doing something relevant by arguing against the more widespread pronunciation of "GIF". Instead of pretending to be productive over a joke word argument and pretending you're smart just because a persona wanted to make a joke argument 30 years late, actually do something better. "Oh I'm so fucking edgy, I'm rebellious against the norm. I love being fake productive to society. ITS JIF NOT GIF! Awww pats yourself on the back"