Try being a cutie pie curly red-haired 13 year old girl who is getting on a bus. Some rando comes by a few days later and kills your dad and mom with a shotgun then takes you to his cabin. You are held for 88 days before you escape. Everyone calls you, "Brave."
Try being 12 years old and have a guy in a car follow you for two blocks while he's masturbating and catcalling you. Tell your Dad about that stranger. He says that was nothing to worry about.
Try walking home from the 7-11 and having a guy in a big rig asking you, "How much for 1/2 an hour?" You're all of 13. You don't even know what he means, but you know it's bad. You start running back to the store. You're 15 minutes late getting home because you're sure that guy is still out there. You mom doesn't believe you. Or worse? She calls you a whore and slaps you.
Try shopping with your mom for your first training bra and having a guy following you and checking you out so hard that your mum has to yell out, "She's only 11, dude! WTF?" and you turn around and have to ask your momma what that was all about.
Imagine being stuck on the side of the road in Nowhere, Nevada with a flat tire. You can change tires, no problem, but you've never seen locking lugnuts before. You've got two young women traveling with you. What do you do or say when the young women immediately leave to roadway so as not to be seen by passing vehicles? You are blown away when they later explain that they're afraid of being KILLED to DEATH.
Ask any woman (or female, or femoid, or foid, or roastie, or hole) over the age of 30 how many times she's been harassed, threatened, groped, beaten, assaulted, or raped. Ask the Anthropologist with a PhD in linguistics if s/he's "cunning." Hey! remember the old joke? Why do cunts have legs?
Yeah, sure, NOT ALL MEN. All this ad is asking the Good GuysTM to help stop this culture of Boys will be Boys.