This is the abstract of the linked article (not available at the link):

Cryonics requires perpetual care. We predict the failure of the cryonics industry and the likely destruction of those in storage. Two failure modes are considered, organisational decline and political attack. The strategic direction of the industry is analysed by applying well known principles of marketing and organisation theory. We find a neglect of scientific marketing. The result has been an implicit strategy that targets atheist millionaires and alienates women. American cryonics organizations have also incurred an avoidable political risk by refusing to participate in the funeral industry. Two alternative strategies are suggested that could minimise failure risk by reversing the stagnation of the industry and integrating it into the mainstream. A 'repackaging' of cryonics could accelerate growth and improve services, as well as the political position of the industry. This repackaging would include a restructuring of the mechanisms for funding cryonic suspension, which would require initiation of local groups. Integration with the mainstream assumes using the funeral industry as a sales channel. While both political developments and research results have made the need for these changes apparent, pioneers of the industry have resisted changes. This resistance appears to result from cryonics functioning as a religion for these individuals.

Keywords: cryonics; organisational decline; political risk, marketing, organisation theory

Note 1:

An earlier version of this document, Our Path to Destruction, was published privately on July 29, 2011 in the Files section of the Cryonics Institute Yahoo Groups website. It was made public (URL: http://cosmism.blogspot.dk/2012/06/censored-documents-now-publicly.html) June 27, 2012 after being censored by a Cryonics Institute Board of Directors decision of October 10, 2011.