I agree that PVP can be great, but a lot of the reason for that is rules and restrictions and tournaments set up by the players themselves, not niantic. It's like it's our job to make it fun and challenging. Also I don't think most players PVP to be honest. Maybe within their group of friends sure, but not within any serious tourneys or anything. The game should still be fun for people who don't want to or can't be involved in serious PVP. Gyms are a huge part of the game and were the FIRST thing they gave us to DO. They now need to take the time to get off their asses and give their playerbase a reason to keep doing them that isn't just using them as a parking ground to get 50 coins a day.