Sounds like you and your friends and web developers not business men. What is your company that you want people to invest in exactly? Why are you so focused on what other people are doing? You can still make money and get rich in over saturated markets, you can easily make a living off a business in a saturated market otherwise new cafes/bars/shops would never open in fact no new business would ever open. You’ve indemnified what you don’t like about the market, reflect on this how can you add something of value to the market yourself. Sometimes you don’t need a brand new great idea and you can do well fine tuning or rebranding already existing blueprints people have laid out. The first cafe opened in 1555 and still today people are opening cafes and earning a living off the same blueprint. I’m no expert I’m a young guy also trying pave my own lane but if you need any advice or want to bounce some ideas off someone hit me up