1, what feels comfortable for you, is the "right" answer :)
3, cell = 300 tiles x 300 tiles, 9 cells around you used (mainly) for simulating zombies (outside your "reality bubble")
chunk = 10 tiles x 10 tiles, these get loaded, in/out of your bubble as you move around
if you loaded a "chunk" in last 16 hours, it will not respawn a zombie on that chunk
your bubble is as far as you can see panning the camera