Hey instead of being pricks, here's some actual historical perspective!

Article from Al Jazeera:

'Ramiro Fita, Cook’s founder, first picked up a rebel flag in Baltimore during a stint in the merchant navy, his son Emiliano, the brand’s current president, told me. Ramiro came back to Argentina and met his wife, who made clothes at home. They talked of opening a label together, sensing an appetite in the country for the cultural products of the United States. They picked out the name John L Cook, an American-sounding mantle of mysterious provenance. For its logo, they’d use the old flag from Baltimore.

The couple opened their shop in 1975, and over the coming decades, Cook took off. If Argentines recognized the flag at all, it was as the decal on the car in the popular U.S. TV show “The Dukes of Hazzard,” not as a contentious symbol of racial tensions.

Emiliano Fita, on his part, knows about the flag debate in the States, but doesn’t find it relevant. “It’s just the brand’s logo,” Fita told me. “It symbolizes the history of self-improvement and love in the lives of my parents.”'