Adam has overseen a stagnant product and a shrinking domestic audience

Dude where did you grab this from? The complete opposite is true. Baseball, NHL and college sports have all stagnated and shrunk in popularity.

NBA and NFL have grown exceptionally well over the past 10 years. The NBA is literally more popular than the NFL globally, that's insane, that never used to be the case until the 2010s.

Do you actually just look at TV ratings and deduced this or something? Because the NBA is making more money than it ever has, by HUGE margin. If the Product was shrinking, revenue would be going down to pre 2000s margins yeah? Why does the NBA revenue grow and team's value grow, yet you think the audience is shrinking? It makes no sense? The next TV deal is going to be even larger than the current one, since it'll include streaming.

TV audiences are shrinking. People are just watching NBA elsewhere. Like ratings don't take into account anyone who watches anything via any sort of streaming, legal or otherwise.

Just look at how much more active the NBA is on social media when games are on v any other sport but soccer and the NFL. It trends every single day of the playoffs, and NHL for comparison, barely gets any traffic when teams win tightly contested stanley cup games.

There are many decent complaints to the NBA. But saying that the product is stagnant and that the domestic audience is shrinking, is just plain wrong.

We don't live in the 2000s anymore. People watch the NBA via more means than TV, ratings aren't a good way to gauge domestic interest anymore. Here's a good example of that The NBA is by far the most popular sports league on social media. This is a much, much better gauge for interest in the league than whatever you've come to your conclusions on.