How can I transition from being a B2B to B2C Product?

Practice questions: https://productmanagementexercises.com/

This is generally your product process:

product process

  • Identify/check on the Mission of your organization ->

  • identity a real customer problem ->

  • create user stories ->

  • identify market's existing solutions ->

  • outline your unique solution ->

  • map out features and tasks ->

  • draw up sample ux ->

  • create a process for accountability ->

  • do measurement of features effectiveness ->

  • adjust strategy with that feedback ->

  • rinse and repeat

That's basically your end to end work when releasing something new from the ground up or adding features to an existing product.

If they ask you questions about product launch:

  • describe product
  • clarifying questions based on goals of the launch if none, then choose my own goals and describe product release on my own
    • feature set
    • goal of product
    • customer segment identified
    • pricing
  • then describe pre launch, launch, and post launch activities

  • Concept to Market -

    • we start with a 1-pager that puts some shape and clarity on the problem we’re looking to solve. A business case in some situations is merited, but as we are a SaaS I’d say we’re generally happy to try and build, measure learn/fails, and improve. PM owns the why and the biz case if needed. Customer feedback and impact, the potential reach, whether it will drive delight and the effort involved are also factors we consider.
  • pre launch - You’re preparing for a successful launch. Activities that take sometime to complete prior to launch (e.g. partnerships) belong to here. Some of the activities I have memorized are: inbound marketing (SEO, social, content), outbound marketing (online ads, PR, offline ads, trade shows, conferences, etc), Partnerships (cobranding, cosales, distribution), Defining KPI’s

  • launch - Activities you have to do on the launch date or close to the launch date belong to this section. Some activities that I have in my head are: inbound marketing, outbound marketing, setting up web pages, working with distributors and resellers, press release, pricing strategy,

    • Control narrative
      • Set expectations - with Hyatt clearly about our current status
      • Share the known issues ahead of time (in customer facing format) to head off Hyatt expending any effort recording known issues (which would be irritating I would think)       
      • Mention that we are still doing performance testing and would welcome any observations or measurements around their own experience·       
      • Bring them into the information gathering portion of their evaluation; tell them what we want them to test and report back on.
  • post launch - reflect on what’s been done. Determine if there was success / failure. Measure performance. Determine how the collected info can be used for the future.

    • Stay engaged with early customers, partners and the customer
    • facing teams such as sales and professional services. If early customers
    • are upgrading to the new release from a previous version, track those
    • upgrades and follow up with the customers to see how the upgrade went
    • and what comments they have about the new release.
    • Are the salespeople on message?
    • Are the sales consultants adequately trained?
    • Do the demos hit on target?
    • Is the market need that you researched and identified (oh so long ago), still as relevant and critical as it was back then?
/r/ProductManagement Thread Parent